Digital Marketing Manager

Orange Antelopes is seeking two dynamic and results-driven Digital Marketing Managers to join our team in Bhopal, Madhya Pradesh, India. This is a permanent, full-time position operating on a day shift, offering an exciting opportunity for professionals with up to five years of experience to significantly impact ourdigital presence and growth. We are looking for individuals who are passionate about the ever-evolving digital landscape and eager to contribute their expertise to a forward-thinking organization.

As a Digital Marketing Manager, you will be instrumental in shaping and executingour online marketing initiatives, driving brand visibility, engagement, and customer acquisition. We are searching for creative strategists who can translate business objectives into effective digital campaigns, contributing directly to our success. This role offers a competitive salary range of INR180,000 to 420,000 per annum, reflecting our commitment to attracting top talent ready to thrive in a collaborative work-from-office environment.

Your day-to-day responsibilitieswill encompass developing and implementing comprehensive Digital Marketing Strategies that align with our business goals, ensuring maximum reach and impact. You will be responsible for managing and optimizing Search Engine Optimization (SEO) efforts, conducting keyword research, and implementing on-page andoff-page SEO techniques to improve organic rankings. A key part of your role will involve overseeing Social Media Marketing campaigns across various platforms, crafting engaging content, and fostering community interaction. You will also drive Performance Marketing initiatives, meticulously planning and executingGoogle Ads campaigns, managing budgets, and continuously optimizing for conversion. Furthermore, you will be tasked with strategic Lead Generation activities, identifying new opportunities and implementing tactics to attract qualified prospects. Guiding our Content Marketing strategy, you will ensure the creationand distribution of valuable, relevant content that resonates with our target audience. Crucially, you will leverage Marketing Analytics, including Google Analytics 4 (GA4), to monitor campaign performance, generate insightful reports, and apply Strategic Thinking to continuously refineand improve our digital marketing efforts, ensuring data-driven decision-making.

To succeed in this role, candidates should possess a strong understanding of the digital marketing ecosystem, coupled with a proven track record of managing successful online campaigns. While specificeducational requirements are flexible, a Bachelor's degree in Marketing, Communications, Business, or a related field is often beneficial. We value excellent analytical skills, a proactive approach to problem-solving, and the ability to communicate complex ideas clearly.If you are a highly motivated individual with a passion for digital innovation and meet these qualifications, we encourage you to apply.